Multidisciplinary Brand Designer, Art Director and Creative Lead living in London.
allplants - Brand World Design Implementation
Role: Design, Creative Leadership, Art Direction
Ensuring design consistencies across print, web, email and social touchpoints.
Designers: Bec Halbury, Matthew Alden
Azoomee - Brand and Product.
Role: Branding, Digital Design (UI/UX), Event Experience Design
Prior to joining Azoomee the product had very little personalisation. Research pointed to this being something users expected. I led the integration of a profile page feature with an editable ‘Oomee’ avatar. I also worked to integrate the new visual brand into the product and solve chat UX problems with a redesign of the settings area.
Ongoing work at Azoomee also involved developing and managing a design system, ensuring consistency in design aesthetic, interaction patterns and usability. Based on insights collected during a design sprint, I worked on an onboarding journey and animated interactions to improve usability and engagement.
Re-designs contributed to:
An Apple ‘App of the Day’ feature.
Winning a Gold Junior Design Award in the Best Children’s/ Family App category.
Wonderbly - Brand and Product.
Role: Design, Art Direction
Brand design across print, web and social touchpoints.
‘The Encyclopedia Of Aquatic Affairs’ Story App.
Role: Concept, Design, Animation
Semifinalist: Adobe Design Achievement Awards 2014