Multidisciplinary Brand Designer, Art Director and Creative Lead living in London.
Wonderbly - Instagram Content.
Role: Concepting, Art Direction
I contributed to Instagram channel growth and style direction for organic posts - resulting in Wonderbly being featured in Instagram magazine celebrating the best, most creative brand accounts.
allplants - Social Content.
Role: Concepting, Art Direction, Filming
Concepting and executing platform-led branded social content, increasing brand awareness and affinity.
Wonderbly - Blog & Pinterest Content.
Role: Concepting, Art Direction, Animation
At Wonderbly I initiated a kids cooking series as a strategy to engage customers through email, our ‘clever-ideas’ blog and social. I worked with the marketing team to think of angles that were either seasonal or based on our product offering and book characters. I was responsible for leading projects from concept to delivery, taking into account the company’s brand guidelines and tone of voice. Aside from the cooking series I worked with our marketing team to produce original crafty content based on seasonal and product insights. Content was delivered across our blog, Instagram, Facebook and Pinterest, the success of which led to the formation of a dedicated Editorial Team.